Art Direction + Graphic Design
Holiday 2022
Background
This year's holiday campaign was all about celebration. Celebrating coming out of a global pandemic, celebrating being reunited with loved ones, and overall finding joy in the holiday season.
We ended up landing in a world with a disco motif and a spin on the classic red and green color palette of Christmas. I collaborated with team members to help establish the approved mood board then oversaw both product and model photoshoots to ensure everything was aligned to the original creative direction.
The outcome reflected the joy of gift giving, had a beautiful balance of a mid-century color palette, but included the trendiness of disco and retro decor in order to be relevant and competitive in a currently saturated market
My Role
Art Direction
Photoshoot Direction
Email Marketing Design
E-Commerce Web Design
Paid + Organic Social Media
Mood Board
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We built a retro 70’s disco palette around turquoise and red which included muted blues and olive greens
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Glamorous and a ton of fun
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Disco balls, champagne flutes, gems, anything you’d expect to find on the floor of Gatsby’s mansion after one of his infamous parties
Model Images
Product Images
